Nowadays there are many different channels to communicate with people online. Videos, groups, blogs, podcasts, social media posts and more...
But out of all the different ways to communicate online, your number one goal should be to get them on your email list.
Whether they come to your Facebook Group, your Pinterest, your YouTube channel or read your blog you should work toward getting them on your email list by putting that list option in their face at each location that you engage with your audience.
The best way to do that is to send them to your website and offer them something that will compel them to sign up. You can do that in numerous ways.
• Social Media - On social media, you can do livestreaming in groups, give away cheat sheets, checklists or other freebies that will require them to sign up. Or you can share niche relevant blog posts with a benefit driven description and a link to the post.
• Cross Promote - Promote your free giveaway offer everywhere you can. Try and find out what hobbies or pastimes your subscribers may have in common. It may lead you to an oasis of new subscribers you never would have thought of... and find ways to entice people to sign up for your list from different places.
• Live Events - Whether online or offline, live events are a great way to get people to sign up for your email list. When they sign up to attend the live event, they are signing up to your list. If you’re holding an online event, you can give away promotional content and pitch offers.
• Press Releases - Press releases can work amazing, but it's one of those things that has to be done right, and press releases services aren't cheap! But they can bring in a lot of traffic. Just remember to always include a link to an opt-in page on your site that asks them to sign up for your list.
• Segment Your List - If you saw an opportunity to promote a great product that is a sub-topic of your niche, it might be effective to send them to a whole new opt-in page with a lead magnet on the sub-topic and then promote the offer to the ones that opt-in.
You can also use the tools inside your autoresponder to tag new subscribers based on what topic or lead-magnet they signed up for. You can also segment based on behavior and how they respond (or don’t respond) to your messages, offers, and calls to action.
•Create Groups and Memberships - The thing about groups and memberships is you need to provide a lot of content. But when done well, it can make your members feel like they're part of a community that helps encourage them.
It's worth the effort to get targeted visitors onto an email list as soon as possible. Then you can nurture your audience with emails, segment them more, and give them the info they need to keep them happy and clicking on your links.