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November 29, 2020

Give Them Lots of Opportunities To Subscribe

The way people get on your list is to sign up using a sign-up form. You may have the sign-up form connected to a freebie, a landing page, or social media (or elsewhere) but this is how they get on the list.

You can create forms in your autoresponder and copy and paste the form embed code onto your web page, but these days, it's easier to use a page builder plugin and connect your autoresponder to your website. That way you can use the page builder form elements to create opt-in boxes and landing pages.

If you want to get more subscribers onto your list, then you need to provide lots of opportunities for your website visitors to sign up. Don't just offer one way, offer multiple ways on your website, and other platforms to get your audience on your list.

Pop Ups – This is a type of sign up form that is set to "pop up" for the viewer based on their behavior. For example, some pop ups are designed to show up within seconds of a new viewer going to the page. Others are set to only pop up when the viewer is leaving the page without taking any action. While some people complain about pop ups statistics don’t lie, and they still work for most audiences.

Landing Pages – For each give away you should create a sales page anyway. This will enable you to promote the benefits of signing up for your email list just as you would a paid product. Your email list is just as valuable as a paid product so it should get the same treatment with a great landing page or sales page devoted to your sign-up form for your newsletter or email list.

Within Content – An often-overlooked place to put a sign-up form is within the content of your website. It’s always a good idea to write a blog post about your newsletter or make a sales page about it, but this is different. This type is mentioned within the content to help people know that they can sign up to get more information or get reminded of more great content. It often shows up right below content as well.

Side Bar Option – If you have a side bar on your website, you may as well put a sign-up form there too. When a visitor is interested in more they will often look at the side bar when you have one for more places to get more content. The email list signup form being there helps grab those extra members.

Featured Area – Every website has a "featured" area which is "above the fold". A sign-up form there that stays there always whether you have a giveaway right now or not is a good way to display a sign-up form. Plus, a sign-up form in the featured area will get more attention than other areas.

Slides – These types of forms can be set up to slide up on the bottom right of the page your viewer is reading. You can trigger it to slide into view based on the visitor’s behavior or after a certain amount of time. It doesn’t obscure any of the content but it shows up enough to help your audience notice the sign-up form and the benefits of signing up.

Overlays – This is slightly different from a pop up in that it comes up and covers up the content on the page after a few seconds, or after an action is taken to trigger the form to appear. The form doesn’t just pop up, but the content on the website becomes obscured in some way by the overlay drawing extra attention to the sign-up form.

Splash Page – This is a page that viewers see before they see your actual website. You can make it a requirement for people to sign up to read the rest of the content, or you can just put the splash page portion above the "fold" which is the area people can see on a PC before they scroll down the page. This part can tell all about the benefits of subscribing and gets the viewers’ attention immediately.

Don't forget that all your different forms are going to look different on mobile than on a laptop. And these days, most people use their mobile devices to check email. So it's important to check that your forms look good and work for mobile as well as they do on a PC.

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Jon Brickley


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